BY DUSK is a New England clothing brand born from the feeling that as women enter new chapters, they don't need to shed past versions of themselves in order to embrace new ones. Style is built over time and through lived experiences, not bought. Rooted in natural fibers and everyday silhouettes, our pieces are made to move through real life. We believe clothing should feel comfortable, casual, and never forced. 

We are drawn to women who know that fun doesn't expire with age, that practicality can be achieved without compromising personality, and who will never turn down a beach or boat day. They are our New England forever muse.